Our story

LUCKY STEP

 

 

 Founder’s Story

 In 1994, Linda J., the founder of LUCKY STEP, with her unremitting love for fashion, devoted herself to the field of footwear design. In her early years she collaborated with several world-renowned brands, offering top-class design and production services. Having earned 20 years of experience, Linda came to realize that it was time to create a brand of her own: one that would embody her vision as well as her design philosophy. Hence the birth of LUCKY STEP, a brand for a brand new notion—that style and comfort can coexist.

 

 

Our Growth

 LUCKY STEP is made out of a deep love for shoes and has witnessed an unwavering pursuit of excellence. It began as a modest studio that then grew into a full-fledged and independent brand. Now, LUCKY STEP’s achievements are considerable not only in its design, but also in its research and production capabilities. Our core products include lifestyle sneakers and fashion-forward everyday shoes, while styles overlap, making sure that each pair constitutes an indispensable item in the wardrobe.

 

 

Brand Philosophy

 LUCKY STEP believes that style and comfort are bound to be together. This philosophy is realized through

Comfort: with ergonomic design, our shoes are so crafted that every step feels effortless;

Style: fashion trends are always captured and integrated into our products;

Quality: we are committed to bringing each and every pair to perfection.

 

 

Our Attitude

 LUCKY STEP: not a mere pair of shoes. It stands for

the Confidence you feel in each step taken,

the Freedom gained while shifting between life and fashion,

the Individuality that uses footwear as expression.

 

 

 Looking Ahead

 Today, after more than 30 years of dedication, LUCKY STEP continues to explore and innovate. Our next step is to contribute to sustainability and carry on our mission—to bring the spirit of a “lucky step” to people around the world.